Facebook Content Monetization Setup
After being invited into the content monetization program from Facebook job, the first thing needed is to log in to the Meta Business Suite by going to business.facebook.com. It is recommended to do this from a desktop computer. It’s much easier and there will be far more options in regards to setting up a payout profile and many things that need to be set up in order to make sure payments from Facebook are received.
Step 1 Accessing the Monetization Tab
Once logged into the Meta Business Suite, head over to the monetization tab and an overview section of the monetization for the Facebook page will appear. If there are no monetization violations, it will show something just like this. And if there are specific tools like the content monetization program available to set up the job, the action required will be visible. Simply find the content monetization and click on get started. There are two specific options provided.
Step 2 Reviewing Terms and Setting Payouts
Number one is to review the terms and simply scroll down and agree to terms. Then the payout account needs to be set up. This is where payment is received, whether it is a bank account or a PayPal account. This needs to be set up in order to receive payments every single month depending on how much money the Facebook page makes. As long as over $100 per month is made, that money should arrive in the bank account every single month, anywhere from the 18th to the 21st of each month. Click on setup account and then click on next.
If there are multiple payout accounts, one of those can be selected. If not, it will ask to create a new business, which can be done. A new payout account can definitely be created. That payout account then needs to be linked to the bank account where payment is to be received. It might ask to verify some information to make sure that Facebook is going to pay to that payout account, meaning that some tax documents may need to be submitted. Some proof of small deposits that Facebook will make to the account in order to verify that account may also be required.
If multiple payout accounts already exist, simply select the one to use and click next. The last step confirms everything is set up. Click on done and then click submit. The Facebook page is then approved for monetization.
The Benefits of the New Monetization Program
This process is way easier than what it used to be a couple years back because a couple years back there was actually a review process required in order to get approved for monetization and it could take weeks to get approved from Facebook in order to start monetizing content. But with the new content monetization program, once the application form is submitted, approval happens right away. Content can start generating money from day one. Setting up the content monetization program takes less than 2 minutes. But this is the easy part. The next question is how to actually start making money from a Facebook page.
Three Core Strategies for Success
There are three specific things that need to be done from day one as soon as approval for monetization is received. Here are the three things needed to really maximize how much money can be made from a Facebook page once monetized.
Number 1 Posting Strategy
Number one, a posting strategy is needed. Content monetization allows monetizing pretty much everything done on a Facebook page. So if videos, reels, photos, and even stories are being posted, pretty much everything can now be monetized. The key is figuring out which one of these formats to start posting to make the most money possible from the Facebook page. Whatever gets the most engagement, whatever gets the most reach, that’s where to start. Data can then be gathered from Facebook to see how much money Facebook will pay for those specific formats. Over the next few days inside of Facebook, it will be visible how much money each of those formats is paying.
If a lot of reels are being posted, it will be possible to see exactly how much money reels are paying. And if videos are being posted, it will be possible to see exactly how much money videos are paying. Whichever format is chosen to double down on and post more, the best strategy is to just test everything and see what is actually making the most money. Based on that, determine what the long-term strategy is when it comes to posting frequency. Whether posting twice, three, four, or five times a day really depends on the size of the audience and also how difficult it is to create content for the page.
Number 2 Audience Optimization
Number two, is the audience optimized for revenue? This is one of the biggest things seen when working with content creators on. Facebook trying to help them scale to make more money. One of the main things observed is that there might be a lot of followers. But typically those followers don’t really pay that much. When it comes to the monetization aspect of the page. There might be a lot of views coming in. But many of those views are not monetizable or might be unqualified because Facebook will only pay for qualified views. So even if 5 million views are being received. But only a million of those views are qualified, payment will only be received for those 1 million views. So how is the audience actually optimized to make the most money?
The audience is divided based on tiers. This means essentially having different pockets of audiences from different countries. Having a big following from the US. Canada, the UK those types of countries will pay more for every 1,000 impressions. Received on videos, stories, reels, and even photos. So without a highly optimized audience. Even if a lot of views are being received, a lot of money will not be made. This can be addressed using a combination of viral video templates. And also utilizing ads to really target specifically the type of follower needed for a. Facebook page to make sure the most amount of money is made for every 1,000 impressions received.
No matter if it’s a photo, text, a video, or a reel without a highly optimized. Facebook audience, no matter how many views are received, a lot of money will not be made.
Number 3 Formatting Your Videos
And lastly, number three, are videos being formatted correctly? This is really crucial when it comes to scaling on Facebook. A lot of people post the same format of video for Facebook reels and also regular videos. When it comes to making money on Facebook with videos specifically, repurposing as much as possible is essential. This is not the same strategy that can be used on YouTube or any other platform. What is really needed is a specific format for Facebook videos for people who are browsing on the newsfeed. And also a specific format for people who are browsing the reel feed. Having two specific formats for videos and learning how to repurpose videos properly. Will result in more money because the exact same video is being repurposed and monetized twice.
This is the biggest secret when it comes to scaling views, followers, and revenue. A lot of content creators and Facebook creators are making. The mistake of just posting the video, leaving it there with a single format. And just not doing anything with that video. So, in a nutshell, to take full advantage of content monetization. And hit numbers of maybe $500, $1,000 per day or more, leaning into these three things is essential.
Final Steps for Scaling Your Page
Doing those three things will result in more money being made. To really understand how to maximize revenue with content monetization. Applying these three steps is the path to scaling a Facebook page. Read More